Meet the squad

Powering the Driven Project

Kevin Gordon // Founder

Kevin is an entrepreneur turned philanthropist who dreamt up the idea of the Driven Project as a way to give back to his community. He decided to focus his charitable efforts on creating once-in-a-lifetime ‘supercar therapy’ experiences for kids who are battling life-threatening illnesses and heavy life challenges. Kevin quarterbacks the incredible Driven Project volunteer team and runs point on drivers, events, and partnerships.


Kimberly Gillard // Operations Lead

Kimberly Gillard joined the Driven Project in late 2018 when she volunteered to manage the Driven Project’s social media channels. She then became involved in event planning, before stepping into the role of Operations Lead. There is a ton of work that goes in behind the scenes of every single event, and Kimberly is a big part of pulling the magic together each time.


Elaine Verrier // Media & Rider Coordinator

Elaine joined the Driven Project team in late 2018 as the Rider and Media Coordinator – both helping to locate the most-deserving kids across the province for ride days, in addition to helping spread the Driven Project get media coverage. Countless late-nights and hundreds of hours later – Elaine has proven herself as a huge piece of the Driven Project puzzle.

Braden Ulvild // Operations Support

Braden joined the Driven Project in 2020, to help with general operations. His core focuses are split amongst route management, and merchandise design and production. Braden is a big car guy with a huge heart who jumps at every opportunity to support the Driven Project and kids it provides experiences for.

Braeden Fairbridge & Colin Marshall // Videography

Colin and Braeden of ‘Your Story Agency’ started volunteering with the Driven Project shortly after Kevin created it in 2018. They are the magicians behind the lenses capturing all of the special moments on video. Both of these gentlemen have a heart of gold and are incredibly dedicated to our mission of providing ‘Supercar Therapy’ to as many special kids as possible.